Web Content Viewer

Nicotine Recovery Unit

Mother helping child ride a bike

Are you planning to quit smoking or quit the use of another tobacco product? Congratulations on your decision and best wishes in your journey. You are not alone, as most people find quitting difficult. But one would be hard-pressed to find someone who regrets quitting smoking for good. The benefits of quitting begin within the first hour and only increase as the hours and days pass. 

Many people trying to quit have tried before. It is not uncommon to enjoy success for a period of time and have something, perhaps a stressful life event, result in a relapse to smoking.  Think about what has worked in the past. More importantly, think about what did not work and then avoid those issues. Consider your triggers and make a plan for cravings. Get help and support, talk to your doctor about medication options. Be kind to yourself and know that quitting is a sprint and not a race. 

Ohio Department of Health’s Tobacco Program offers several different resources to help you or someone you know begin a new tobacco-free life.

Ohio Tobacco Quit Line

Call 1-800-QUIT-NOW (1-800-784-8669) and speak with an intake specialist to help you quit all forms of tobacco.

See the Ohio Tobacco Quit Line brochure.

The Ohio Tobacco Quit Line provides personal quit coaching and telephone counseling FREE of charge to ALL Ohioans, regardless of insurance status or income. It also provides FREE nicotine patches, gum, or lozenges for up to eight weeks to eligible participants

There is also a special protocol for pregnant women.

Ohio's on-line Tobacco Use Cessation Program, QuitLogics is available to all Ohioans age 18 or older (or younger with parental permission).


For Ohio Employers: Affordable Care Act and Tobacco Cessation

Tobacco cessation coverage is the single most cost-effective health benefit an employer can provide to its employees. The return on investment to employers is positive in the first year due to productivity gains and provides positive medical cost savings in the second year.

Smoking and smoking-related illnesses cost employers $2,312 per smoking employee in lost productivity and $2,132 per employee in excess medical expenses.

The federal Patient Protection and Affordable Care Act (PPACA) includes tobacco coverage provisions that will ultimately affect all employers in Ohio. This document addresses coverage requirements for employers who offer either insured or self-insured health benefits to their employees.

For plan years beginning on or after September 23, 2010, employers must offer their employees tobacco cessation benefits with no cost-sharing requirements. This applies to both insured and self-insured employers; only grandfathered employers are exempt.

What to Cover: Baseline Benefit

Federal agencies and the Ohio Department of Insurance will consider a group health plan or health insurance issuer to be in compliance with the requirement to cover tobacco use counseling and interventions if the plan or issuer covers without cost-sharing:

  • Screening for tobacco use;  For those who use tobacco products, at least two tobacco cessation attempts per year.

For this purpose, covering a cessation attempt includes coverage for:

  • Four tobacco cessation counseling sessions of at least 10 minutes each (including telephone counseling, group counseling and individual counseling) without prior authorization                                                                                                    
  • All Food and Drug Administration (FDA)-approved tobacco cessation medications (including both prescription and over-the-counter medications) for a 90-day treatment regimen when prescribed by a health care provider without prior authorization.

Other than federal mandates, why provide tobacco cessation coverage to employees?

If cessation benefits are structured well, an employer should generate a positive return on investment early in the second year of providing the benefit.

The baseline benefit description above reflects coverage that is in compliance with PPACA and is likely to maximize the odds of a successful quit attempt and a fast return on investment for the employer.

Three Options for Coverage and How to Assess Effectiveness

1. If you work with a health plan or an Administrative Services Only (ASO) partner, determine if it has a plan-sponsored tobacco benefit or rider.

As you evaluate this coverage, consider:

  • Level of coverage: Does it provide the baseline benefits described above?
  • Price:
  • Does the price provide good value to the employer in terms of utilization and cost?
  • Consider use-based pricing which incents the vendor to actively promote the benefit and minimizes the employer’s risk to just those who attempt to quit.
  • If it is priced on a per member per month (pmpm) basis -- how does the plan promote the benefit and what kind of utilization has been historically achieved? If not actively promoted and tracked, the outlay can be very high relative to the number of people who use the benefit.


  • Can the plan report the percentage of eligible employees that are participating in the cessation program and an externally validated 6-month or 1-year quit rate?
  • If not, how can the employer ensure value for the money expended?

2. Consider the public-private partnership Ohio Tobacco Collaborative as part of your benefit. Ohio has a unique public-private partnership (the Ohio Tobacco Collaborative) that leverages the buying power of employers, health plans, the Ohio Quit Line and the Ohio Department of Health.

Through it, purchasers, health plans and other entities can access nicotine replacement therapy (NRT) at cost and greatly discounted telephonic counseling services.

  • Quit Line telephonic coaching - $168 per member who calls the Quit Line, for five outbound coaching sessions and unlimited support calls.
  • Nicotine Replacement Therapy (NRT) - $54 for four weeks of patch(21mg, 14 mg, or 7mg), or $60 for four weeks of gum (2mg or 4mg), or $64 for four weeks of lozenges (2mg or 4mg) shipped to the participant's home.

The Ohio Tobacco Quit Line, run by National Jewish Health, reports six-month quit rates of 40 percent for Ohio participants.

Although priced on a per use basis, the rates negotiated translate to approximately .20 pmpm. Because it provides access to the nationally recognized 1-800-Quit-Now phone number, it is easy for both employees and providers to use, with minimal implementation required.

If you’re interested in the Ohio Tobacco Collaborative, please email tobaccoprevention@odh.ohio.gov for more information.

3. Consider an independent contractual relationship with a cessation vendor. There are other cessation vendors that take a variety of different approaches to cessation services for private health plans, employers and other state quitlines. Any vendor analysis should include the three factors identified above:

  • Level of coverage 
  • Price
  • Validated outcomes data.


Teaming With Healthcare Providers –Their Important Role in Tobacco Cessation

In 2000, the U.S. Public Health Service released updated clinical practice guidelines recommending that physicians and healthcare organizations implement the 5A’s Treatment Model with their patients who use tobacco. Healthcare providers are aware of each patient’s health issues and can advise them about the risks of using tobacco or being exposed to smoking.

The Ohio Department of Health Tobacco Use Prevention and Cessation Program provides guidance for implementation of the 5A’s method, along with handout materials for their patients who are at risk.

The 5A's Method for Tobacco Intervention

The 5A's method includes:

1. Asking a patient about his/her tobacco use
2. Advising him/her to quit
3. Assessing the patient’s willingness to make an attempt to quit
4. Assisting him/her with counseling or pharmacotherapy
5. Arranging a follow-up appointment or referral

The Ohio Department of Health has implemented the “5 A's” in 14 Child and Family Health Services Perinatal Direct Care clinics and 13 Women, Infant, and Children (WIC) projects.

In partnership with the Ohio Department of Medicaid, the Ohio Department of Health created the following chart to assist providers in efforts to seek reimbursement for tobacco cessation treatment delivered to Medicaid recipients:

Medicaid Billing for Tobacco Cessation Treatment in Medical Settings

Medicaid Treatment and Billing for Tobacco Cessation Treatment in Oral Health Settings

If you have questions, contact us at 614-728-2429 or e-mail us at tobaccoprevention@odh.ohio.gov   

Youth Cessation


The My Life, My Quit (MLMQ) program is a youth-focused cessation program through the Ohio Tobacco Quit Line. This program combines best practices for youth tobacco cessation adapted to include vaping and new ways to quit such as using a coach and live text messages or online chat. Created with youth input and through discussion with subject matter experts and community stakeholders, the program includes educational and promotional materials designed to target teens. To enroll, text “Start My Quit” to 36072 or call 1-855-891-9989 or visit mylifemyquit.com.


“This is Quitting” is another youth cessation program through the Truth Initiative. “This is Quitting” is a free text message program created with input from teens, college students, and young adults who have attempted to, or successfully quit, e-cigarettes. The program is tailored by age group to give appropriate recommendations about quitting and also serves as a resource for parents looking to help their children who now vape. Youth and young adults can access the new e-cigarette quit program by texting “DITCHVAPE” to 88709. Parents and other adults looking to help young people quit should text "QUIT" to 847-278-9715. For more information, visit the Truth Initiative "This is Quitting" website