Tobacco Resources

Marketing Resources

Print Resources

Print media is not dead. Print media still maintains its stance as a powerful and necessary component of an ad campaign. According to Forbes, there are several advantages that the classic medium still holds:

Tangibility – A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyberspace instantaneously.

Credibility – There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough to make to people wary of clicking. There is no imminent danger in a print ad.

Branding – Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors, and types of images to establish brand recognition.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 5 seconds. A study shows that people read digital screen text 20-30 percent slower than printed paper. (Alshaali & Varshney, 2005)

Fewer Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication is actually a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even less expensive prices for that ad space.

The resources below can be altered to fit your campaign’s needs. All resources in this database are available at no cost and will be continually updated as new ODH campaigns are released.

To request a resource, contact tobaccoprevention@odh.ohio.gov. If you will need a resource resized, altered (this includes adding localized text/your logo), or in a certain format, please include that information in your email. Please allow at least two weeks to receive altered materials.

Newspaper

• Veterans Day

Valpak

• Valentine's Day
• Father's Day
• Fourth of July  

Digital Ad Resources

Digital marketing is becoming more and more important. It's important that organizations include digital media in their marketing plans. However, digital marketing is evolving so rapidly that practices that were effective last year may be unsuccessful this year. Below are four predictions for 2015 from seasoned digital marketing experts.

Prediction 1: Content will be more important than ever.

Takeaway: Make sure your ads are educational.

Prediction 2: Marketing Channels Will Be Even More Connected.

Takeaway: Allocate some of your marketing budget for digital.

Prediction 3: Mobile will take over.

Takeaway: Make sure your digital ads are mobile (phone or tablet) friendly.

Prediction 4: Everyone will adopt.

Takeaway: Everyone, including big tobacco, is using digital advertising. In order to compete, organizations must implement digital media.

The resources here can be altered to fit your campaign’s needs. All resources in this database are available at no cost to you and will be continually updated as new ODH campaigns are released.

To request a resource, contact tobaccoprevention@odh.ohio.gov. If you will need a resource resized, altered (this includes adding localized text/your logo), or in a certain format, please include that information in your email. Please allow at least two weeks to receive altered material.

Campaigns

• Secondhand Smoke
• What's It Worth
• Social Media

Out of Home Ad Resources

Out of home advertising, like print, is not dead. The average American daily commute is slightly longer than 25 minutes (US Census Bureau), allowing for plenty of time to take in outdoor advertising. Effectively placed tobacco control advertisements can be key in helping a smoker quit or preventing a non-tobacco young adult from giving in to temptations at school or from peers. Designs that have few words and engaging visuals are most effective at grabbing attention and delivering a lasting message.

The resources below can be altered to fit your campaign’s needs. All resources in this database are available at no cost and will be continually updated as new ODH campaigns are released.

To request a resource, contact tobaccoprevention@odh.ohio.gov. If you will need a resource resized, altered (this includes adding localized text/your logo), or in a certain format, please include that information in your email. Please allow at least two weeks to receive altered resources.

Billboard

• What's It Worth
• New Year's
• Tips From Former Smokers
• Secondhand Smoke

Transit

• Tips From Former Smokers
• What's It Worth
• Secondhand Smoke 

Shopping Carts

• What's It Worth

TV and Radio Ad Resources

Publications

The full report is available at https://e-cigarettes.surgeongeneral.gov/documents/2016_SGR_Full_Report_non-508.pdf

For additional information and tips on how to talk to your children about e-cigarettes, please visit:

E-cigarettes.SurgeonGeneral.gov.

E-Cigarettes/JUUL

Electronic Cigarettes And Youth

Electronic Cigarettes - What's The Bottom Line

JUUL and Youth: Rising E-Cigarette Popularity

JUULing: What Pediatricians and Families Need to Know 

Talk with Your Teen About E-cigarettes: A Tip Sheet for Parents

Teachers And Parents: That USB Stick Might Be an E-cigarette

Tobacco Company Prevention Campaigns Don't Work

Fact Sheets

Tobacco and The Military

E-Cigarette Use in Youth 2017 

Dripping Fact Sheet 2017

Disparities Stat Shot

Youth Tobacco Marketing Stat Shot

LGBT Fact Sheet

Tobacco Products Fact Sheet

Prevention

Schools

Tobacco-Free Schools: Role Modeling For Our Future Generations

Tobacco-Free Schools Model Policy 

Tobacco Use and Academic Achievement

Housing

Smoke-Free Housing Toolkit for Owners/Managers

Smoke-Free Policy Proposal

Going Smoke-Free: A Guide For Landlords

Going Smoke-Free: A Guide For Tenants

Cessation

Cessation Services Database

Cessation Services Database Instructions

Ohio Tobacco Collaborative

Medicaid Billing For Tobacco Cessation Treatment in Medical Settings

Medicaid Billing For Tobacco Cessation Treatment In Oral Health Settings

Ohio Quit Line Brochure

2017 Ohio Tobacco Conference Brochure 

Enforcement

Executive Summary Of The Impact Of Ohio Smoke-Free Workplace Act

Analyses Of The Impact Of Ohio Smoke-Free Workplace Act

Analyses Of The Impact Of Ohio Smoke-Free Workplace Act Press Release

Sample Smoking Policy For Business

Ohio Smoke-Free Workplace Law Fact Sheet

Data

Tobacco Data Request Form

Adult Tobacco Survey Questionnaire

Ohio Youth Tobacco Survey Questionnaire